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"If more CPA's understood the true value of a clien"...  Read More
by David on Marginal Net Worth or Lifetime Value of a Customer

"Indeed. Raving Fans refer more ideal clients than "...  Read More
by Edi Osborne on Marginal Net Worth or Lifetime Value of a Customer

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by Edi Osborne on What makes $COPE IT! a better option?

"OK,I'm sold! So when is the software ready? Do y"...  Read More
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Mentor Plus Blog
Posted By: Edi Osborne on 6/21/2010 | 0 Comments
Burnout has a direct impact on the value of a firm, but because it is intangible, it doesn’t show up on the balance sheet. Just like any other liability, it can take down another intangible, your firm’s morale and good will, without you even realizing it.
Posted By: Edi Osborne on 6/10/2010 | 0 Comments

Published in AccountingWeb

Here are the 3 dimensions of firm growth that make for a winning strategy:
  1. Individuals must have a clear understanding of where the firm is headed, the key strategies underlying firm goals, and how they fit into that picture (including clear expectations and feedback about performance). Gone are the days of hiring someone, sticking them in a corner, and holding off on the discussion about his or her future until it arrives.
  2. Individuals with low EI are coached to improve their skills. And those who lack EI and are unwilling to grow in this area (including grumpy partners) are invited to get off the bus. Gone are the days of promoting partners strictly for their technical skills. They must have an equal measure of people skills or it sends the wrong message to everyone else in the firm.
  3. We need to stop looking solely at how much training people are getting as means of determining competency. We must measure and respond to individual feelings of inadequacy; feelings that may stem from how they are being managed, trained, and or an insensitive comment from a low EI partner or manager. If you are one of those partners who say “Just suck it up, we did!” I recommend you stop by Greyhound to pick up a current bus schedule.
Posted By: Edi Osborne on 4/22/2010 | 0 Comments
Now I’m not proposing we launch a new TV series where business owners stay in a fancy mansion surrounded by eager CPAs vying for their business; although it does make me giggle to picture the hot tub scene with floating laptops or the contests to see who can balance the books the fastest or the scavenger hunt to find the hidden error in the financial statements.
Posted By: Edi Osborne on 4/15/2010 | 0 Comments
The question is, if you were to hand a business owner two “blind” tax returns, one prepared by a CPA and one by another tax professional, who would win? The CPA, like the French, might be in for a bit of bottle shock.
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