What is the true value of a customer? This is a measure that is worth taking the time to calculate. Please go to the link highlighted below to learn how to calculate this number for your client's businesses.
http://www.authorsden.com/visit/viewArticle.asp?id=940
In his book, "Customers for Life", Carl Sewell calculated the lifetime value of a customer for his auto dealership was $332,000. When employees understand the impact a single customer can have on a business they become more Strategically Intellegent about how to respond to customer needs and complaints.
Marketing ans Sales Planner included in your PMP Tool Set is a great tool for calculating the Lifetime Value of a Customer.
See Customer Cost of Acquisition Blog also.
