Thursday, July 29, 2010
Introducing our newest team member . . . Minimize

Mentor Plus is pleased to announce a new member of our team; Geni Whitehouse. We have been associated with Geni for a number of years both as a client and strategic partner. Geni's specialty is "*Making Boring Subjects Interesting."  Not that we think we are boring, but we do recognize that it is not always easy for our accounting firm clients to communicate their value to their target market.

We look forward to working with Geni and we know our clients will too!

*Look for her recently published book on amazon.com

*How to Make Boring Subject Interesting - 52 Ways Even a Nerd Can Be Heard by Geni Whitehouse.

  
Plus Communications Minimize

What is Plus Communications?

It is the next logical step for accountants who have completed the Mentor Plus training. Once you have learned how to deliver the kinds of services your clients crave, you are ready to spread the word. You want to help clients achieve their business goals. You want to show them how to create realistic measures that drive results. You want to help them identify the areas where they can make small changes with big results. You want to tell the world about these services.

You are ready to MARKET these services. That's where we come in.

We are accountants who market. 

We sharpen our mechanical pencils the same way you do. We’ve done our share of tax returns, compilations, and month end work. But we’ve also marketed software to businesses, taught technical support people to sell products, designed and executed marketing campaigns, created and marketed events, designed and delivered more than 100 technical presentations to non-technical audiences, and written articles for numerous publications. We’ve even helped make sales tax interesting. We understand your business. And we know how to relate what you do to the needs of your audience. What’s more, we are certified in strategic performance management, just like you.

How we do it.

We can provide as much or as little assistance as you need. Whether you just need help selling your co-workers on the value of these services or want to conduct a year long campaign to generate contacts with a 100 new clients, we can help.

  • Personal Branding: Being Remarkable. We can help you stand out in the crowd both in your firm and in the marketplace.
  • Authentic Blogging: Your Voice.Your Message. We can help you take your passion and apply it to your message in a way that resonates with your audience.
  • Marketing Mentor Program: Content and Coaching. Firms that want to establish themselves as trusted advisors with their clients and prospects by promoting their $COPE Services can enroll in a 12 month program that includes everything. We'll provide content about these services for use on your website, blog, whitepaper, articles, press releases, and direct mail campaigns. We'll also provide monthly coaching to ensure proper implementation within your firm. 
  • Virtual Marketing Director: Excellence through Execution. We can help you take your firm's image to a whole new level with the right identity, branding, messaging, web-content, and marketing campaigns. As your Virtual Marketing Director, we become a part of your team to help you define and communicate your firm’s unique value. We become your Marketing “go to” and project manager to make sure your customized marketing plan is implemented across the firm.

Contact Geni for more details and pricing.

  
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